DESIGN MANAGEMENT CONSULTANCY
Design management is one of the DUCO’s main fields of expertise with over ten years experience in practice, research and consultation. DUCO has built an extensive library of design case studies over this time to refer to when advising clients and partners.
DUCO assists its clients on the best use of design to develop services and new products. We have worked on one-off advisory basis to long-term strategic projects such as implementing a design department in a company, or the process of organisational culture changes.
Irrespective of the size of the company, their design experience or the sector they work in, DUCO aims to provide results for its clients.
Have a look at our Wap – Design Diagnostics and Benchmark study case.
The design diagnostics tool reviews the design management practices of a company and identifies key areas for improvement. This unique tool provides analysis based on data driven metrics on the design process, strategic use of design, how design is managed and the performance of design on services and new product development. It is most applicable to design professionals and managers who require hard evidence to support their ambitions for design to make a difference to their company’s performance. It can also be used to support the decision making process when prioritising actions, focus and investments.
The design diagnostic tool has also been developed for large-scale surveys to facilitate both data collection for research purposes, and to reciprocate all companies participating with a dedicated diagnostic on their design performance. This methodology allows organisations or government bodies to collect detailed survey data while at the same time provide a valuable service to its businesses. In addition the data collected from a survey can be benchmarked against the DUCO database to provide further insights on how the sample performs.
DUCO has performed several of these surveys and collected data from hundreds of businesses both inside and outside of Brazil. You can read some of our study cases on this tool, such as Impact Analysis – Paraná Innovative by Design, Diagnosis of Brazilian Design, and National Public Policy Approach – Diseño para Uruguay.
For businesses and organisations that require the ultimate review of their design practices, the design benchmark provides a detailed and complete picture of how design should be functioning in their organisation and the benefits it can gain.
The key insights of this tool come from the benchmarks selected specifically to address the strategic objectives of the client. For example, if the client wants to increase export, their design practices are compared against a sample of similar companies (the benchmark) who have high export rates. With DUCO’s growing database of design practices it is possible to provide a wide range of benchmarks to suit all strategic objectives. Due to DUCO’s strict data confidentiality and usage policies, it is not possible to reveal the identity of the companies in any of the benchmark samples.
The design benchmark can be used for individual companies, entire sectors or even national samples. DUCO’s experience with these applications comes invaluable when interpreting the data.
Read more at Paint Brushes Atlas, Lumicenter and National Design Policy Approach – Diseño para Uruguay.
The objective of design policies is to develop the design system of education, commercial practice and professionalism in a country, region, city or sectors to benefit society and increase economic competiveness. DUCO’s approach to design policy development is to gather as much information as possible in order to understand the current design system of a country and to determine what is required of its future. DUCO employs a wide range of research techniques to build a foundation of knowledge upon which recommendations for design policies can be made and supported.
The process of research and policy development is very much a collaborative exercise between DUCO and the major stakeholders of design in a country including government, educational institutions, professional associations, agencies and enterprises. This is necessary in seeking alignment of ideas and opinions. Ultimately DUCO will advise on what we think is required of a design policy based on our own and extensive knowledge of the subject and interpretation of a wide range of references.
Check out the case study National Public Policy Approach – Design for Uruguay.
DUCO has an extensive background in academic research from the directors own experience of working in British universities and from co-ordinating European wide research projects. Research is an important part of DUCO as it allows us to keep up to date with current design thinking and to remain at the forefront of design management through our participation in academic conferences and publications.
DUCO pursues it’s own research agenda using the extensive database it has compiled with every survey completed and diagnostic tool used. This has benefits for our own clients and in building meaningful research collaborations.
The Diagnosis of Brazilian Design report is a good example of how DUCO cross referenced survey data with its own existing database to draw insightful observations about the current state of design practices in Brazil.
Design can be many things to many people; in DUCO we see design, as process of solving problems through gaining a better understanding of the problem and how it affects the people around it. Design is a research activity. The tools and methods used by product design can also be applied to solving problems in the service sector through a co-development approach e.g. how to improve customer services, processes or work flows.
DUCO consults on this approach to improving services through a design process. It is suitable for all types of organisations both large and small.
Check out the case SEBRAE’s case.
COURSES, TALKS & WORKSHOPS
One of the DUCO’s intangible assets is the considerable theoretical and practical knowledge its team members have acquired through experiences of various projects around the world. The tactic knowledge of the DUCO team is combined with theory, best practice cases and our latest research insights to provide a range of dissemination events such as training activities, academic courses, lectures and workshops.
Some of these events include:
– Public Policy Design in Havana – Cuba during the 2nd International Festival of Communication in June.
– Design Thinking applied to the food industry are Sebrae / PR, during the fair Gastronomic World in Curitiba- PR in August.
– Policies of design in practice in Cape Town – South Africa, during the Conference of Design Policies in October.