Sebrae/PR
The development of the Trends Guide for Sebrae Paraná focuses on curating key market trends and filtering those most relevant to small businesses—a public that directly needs sources of information to keep them up-to-date, but traditionally doesn’t read major global trend reports.
In addition to producing the annual guide, we also create tools for entrepreneurs to apply the trends to their own businesses, host lectures to disseminate the content, and develop special guides focused on specific sectors or topics.
The curation process also includes mapping real-life case studies to facilitate the understanding of each trend and, most importantly, to inspire and exemplify its practical application. This way, even the most futuristic proposals become accessible, helping companies identify with the contexts presented.
Project Details
This project has been running since 2018 and includes:
- Research and curation of trends and case studies, with a focus on applicability to small businesses
- Content writing
- Structuring of trend guides
- Layout of publications
- Development of application tools
- Content editing and presentation preparation
- Training of SEBRAE staff to disseminate materials
Technical details
2018-19 Trends Guide
Coordination, research, and development: Gisele Raulik, Sara Sanchez, and Carolina Pizatto
Graphic design: Suiane Cardoso
2020-21 Trends Guide
Direction: Gisele Raulik
Research and writing: Suzana Piazza e Evelyne Pretti Rodrigues
Graphic design: Suiane Cardoso
2020-21 Trends Guide (COVID-19 special)
Direction: Gisele Raulik
Research and writing: Suzana Piazza e Evelyne Pretti Rodrigues
Research support: Julia Fontana
Graphic design: Suiane Cardoso
Trends Guide 2022-23
Direction: Gisele Raulik
Research and writing: Suzana Piazza
Research support: Julia Fontana, Rodrigo Vidinich e Rafaella Peres
Graphic design: Suiane Cardoso
Trends Guide 2023-24
Direction: Gisele Raulik
Research and writing: Julia Fontana
Research support: Andréia Riconi, Diana Verbicaro, Naiara Lima e Rafael Barbosa
Graphic design: Suiane Cardoso
Trends Guide 2024-25
Direction: Gisele Raulik
Research and writing: Julia Fontana
Graphic design: Suiane Cardoso